American car company Dodge, made an advertisement with a monkey. When animal rights group Peta saw the video they were very angry and contacted Dodge. Peta said that any use of apes could promote mistreatment, and asked Dodge to not use the monkey in the commercial. Dodge immediately agreed to remove the monkey, and apologized because they had not known about the history of monkey mistreatment. To solve the problem, Dodge agreed to switch out the monkey, and use an invisible monkey instead. That way, Peta was happy that no real monkeys were used, and Dodge was still able to show their commercial. The invisible monkey solution left everyone happy and made the ad popular on the internet.