NIKE celebrates 420 with pot smoker’s shoes
An unlikely brand is capitalizing on 4/20, the so-called pot smoker’s holiday. Nike is releasing a skateboarding sneaker commemorating marijuana folk heroes Cheech & Chong.
This isn’t Nike’s first 4/20 shoe. Last year it released the “Skunk,” an all-green shoe that closely resembles marijuana bud. The shoes are made in limited quantities, making them almost as harrowing to find as weed itself.
The biggest mystery however, is Nike’s continued fascination with 4/20 given that most pot-smoking hippies don’t wear shoes anyway.